45 Cities, 20 Countries, One Mission: Bringing Innovation Directly to the Customer

Today, innovation no longer has to wait for trade shows or showroom visits. Together with Johnson Controls, we are bringing cutting-edge building and security technologies directly to the people who use them.

For a Europe-wide roadshow, we developed a premium mobile showroom that visited more than 45 cities across 20 countries during its first year on the road. This mobile experience center makes complex technologies tangible and creates opportunities for personal conversations, live demonstrations, and practical insights.

At the heart of the showcase are solutions in building automation, HVAC, industrial refrigeration, and fire and security systems. Rather than simply presenting products, the roadshow enables customers, planners, and industry partners to experience the technologies firsthand and explore their real-world applications.

A project of this scale requires flawless planning and precise execution. From technical integration and pan-European logistics to on-site support, we ensure that the brand delivers the same level of quality and impact at every location.

This three-year roadshow is a powerful example of how mobile brand experiences can simplify complex topics, strengthen customer relationships, and bring innovation exactly where it is needed most: directly to the customer.

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