Nowadays students prefer to learn with their smartphones, watching videos at home on the couch. Our customer Sofatutor saw this as a professional opportunity, and its product – a learning support website – was born.
Since not all parents are tech-savvy, the company decided to reach the target group directly on site at schools, with a roadshow. We equipped an InfoWheel with a sitting area, among other things, so students could learn more about the tutoring program.
The eye-catcher is Sofatutor’s trademark – its green couch! The InfoWheel makes everyone aware of it, and the recognition factor for the green couch has increased in other media.
Moms and dads are able to try out the tutoring tools themselves, and they are convinced that playful learning on the couch can be effective, too.